{"id":2422,"date":"2026-03-23T12:30:42","date_gmt":"2026-03-23T12:30:42","guid":{"rendered":"https:\/\/polisecuador.org\/?page_id=2422"},"modified":"2026-03-24T19:25:57","modified_gmt":"2026-03-24T19:25:57","slug":"kit-de-medios","status":"publish","type":"page","link":"https:\/\/polisecuador.org\/en\/kit-de-medios\/","title":{"rendered":"Kit de Medios"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″ da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_fullwidth_code _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″] Pegar en m\u00f3dulo Code de Divi Secci\u00f3n Full Width, padding 0 en secci\u00f3n, fila y m\u00f3dulo –><\/p>\n

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<\/span>Para medios y aliados<\/div>\n

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Kit demedios<\/em><\/div>\n

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Logos, paleta de colores y tipografía institucional de Polis. Todo lo que necesitas para usar nuestra marca correctamente.<\/pee> <\/p>\n
Uso permitido:<\/strong> medios de comunicación, aliados institucionales y organizaciones que cubran o referencien a Polis. Para cualquier otro uso, escríbenos antes.<\/pee> <\/div>\n

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<\/span>Identidad visual<\/div>\n

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Logos oficiales<\/div>\n

Usa siempre los archivos originales. No modifiques proporciones, colores ni tipografía.<\/pee> <\/p>\n

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\"Logo <\/div>\n

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Logo morado<\/div>\n

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Para fondos blancos y claros<\/div>\n

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<\/svg> PNG<\/a> <\/div>\n

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\"Logo <\/div>\n

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Logo morado oscuro<\/div>\n

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Para fondos grises y blancos<\/div>\n

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<\/svg> PNG<\/a> <\/div>\n

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\"Logo <\/div>\n

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Logo verde<\/div>\n

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Para fondos oscuros y morados<\/div>\n

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<\/svg> PNG<\/a> <\/div>\n

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\"Logo <\/div>\n

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Logo blanco<\/div>\n

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Para fondos oscuros<\/div>\n

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<\/svg> PNG<\/a> <\/div>\n

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\"Isotipo <\/div>\n

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Isotipo<\/div>\n

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Para redes sociales, favicon e iconos<\/div>\n

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<\/svg> PNG<\/a> <\/div>\n

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<\/span>Identidad visual<\/div>\n

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Paleta de colores<\/div>\n

Usa siempre los códigos exactos. No uses aproximaciones.<\/pee> <\/p>\n

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<\/p>\n
<\/div>\n

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Polis Oscuro<\/div>\n
#1a0a2e<\/div>\n
Fondo principal, textos<\/div>\n<\/div>\n

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<\/div>\n

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Polis Morado<\/div>\n
#6827BA<\/div>\n
Color institucional principal<\/div>\n<\/div>\n

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Polis Morado Oscuro<\/div>\n
#371464<\/div>\n
Fondos secundarios, hover<\/div>\n<\/div>\n

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<\/div>\n

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Polis Verde Lima<\/div>\n
#A8E44D<\/div>\n
Acento, highlights, botones<\/div>\n<\/div>\n

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<\/span>Identidad visual<\/div>\n

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Tipografía<\/div>\n

Dos familias tipográficas. Ambas disponibles gratuitamente en Google Fonts.<\/pee> <\/p>\n

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Ideasquetransforman<\/div>\n

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DM Serif Display<\/div>\n

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Títulos y encabezados · Pesos: Regular, Italic · Google Fonts →<\/a><\/div>\n

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Formación políticapara América Latina<\/div>\n

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Montserrat<\/div>\n

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Cuerpo, UI y navegación · Pesos: 300, 400, 500, 600, 700 · Google Fonts →<\/a><\/div>\n

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<\/span>Guía de uso<\/div>\n

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Cómo usar nuestra marca<\/div>\n

Estas reglas garantizan una representación correcta e integra de Polis.<\/pee> <\/p>\n

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<\/p>\n
✓ Permitido<\/div>\n

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<\/svg>Usar el logo para identificar a Polis en artículos, notas y coberturas periodísticas<\/div>\n

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<\/svg>Usar los colores y tipografía en materiales que mencionen a Polis<\/div>\n

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<\/svg>Reproducir el logo sobre fondos blancos, oscuros o lila usando la versión correcta<\/div>\n

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<\/svg>Aliados institucionales que mencionan a Polis en sus comunicaciones<\/div>\n

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✕ No permitido<\/div>\n

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<\/svg>Modificar colores, proporciones o tipografía del logo<\/div>\n

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<\/svg>Usar la marca para sugerir respaldo o afiliación sin autorización<\/div>\n

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<\/svg>Colocar el logo sobre fondos que dificulten su lectura<\/div>\n

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<\/svg>Usar nuestra identidad con fines comerciales o político-partidistas<\/div>\n

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\u00bfNecesitas algoque no está aquí?<\/div>\n

Para versiones en otros formatos, variantes especiales o cualquier consulta sobre el uso de nuestra marca, escríbenos directamente.<\/pee> <\/div>\n

Solicitar archivos →<\/a><\/div>\n

<\/div>\n

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