{"id":2520,"date":"2026-08-20T22:41:52","date_gmt":"2026-08-20T22:41:52","guid":{"rendered":"https:\/\/polisecuador.org\/?page_id=2520"},"modified":"2026-08-20T22:41:55","modified_gmt":"2026-08-20T22:41:55","slug":"sector-publico-y-politico","status":"publish","type":"page","link":"https:\/\/polisecuador.org\/en\/centro-de-investigacion\/sector-publico-y-politico\/","title":{"rendered":"Sector P\u00fablico y Pol\u00edtico"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_fullwidth_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<style><!-- [et_pb_line_break_holder] -->\/* ============================================================<!-- [et_pb_line_break_holder] -->   POLIS CENTRO DE INVESTIGACI\u00d3N \u2014 \/centro-de-investigacion\/sector-publico\/<!-- [et_pb_line_break_holder] -->   Pegar TODO este bloque en un m\u00f3dulo \"Code\" de Divi, dentro de una<!-- [et_pb_line_break_holder] -->   Secci\u00f3n Full Width con padding 0 en secci\u00f3n, fila y m\u00f3dulo.<!-- [et_pb_line_break_holder] -->   Todos los colores de texto llevan !important a prop\u00f3sito \u2014 Divi<!-- [et_pb_line_break_holder] -->   sobreescribe h1-h6 si no se fuerza. 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-->.sp-btn { display:inline-flex; align-items:center; gap:8px; font-weight:600; font-size:14px; padding:14px 26px; border-radius:999px; text-decoration:none; }<!-- [et_pb_line_break_holder] -->.sp-btn-primary { background:var(--lime); color:var(--dark) !important; }<!-- [et_pb_line_break_holder] -->.sp-btn-outline { background:transparent; color:#fff !important; border:1.5px solid rgba(255,255,255,.5); }<!-- [et_pb_line_break_holder] -->.sp-btn-row { display:flex; gap:14px; flex-wrap:wrap; justify-content:center; }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.sp-wrap svg { display:block; }<!-- [et_pb_line_break_holder] --><\/style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><div class=\"sp-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- HERO --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-hero\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <span class=\"sp-eyebrow\">POLIS Centro de Investigaci\u00f3n<\/span><!-- [et_pb_line_break_holder] -->      <h1>Sector P\u00fablico y Pol\u00edtico<\/h1><!-- [et_pb_line_break_holder] -->      <pee>Investigaci\u00f3n, consultor\u00eda pol\u00edtica, comunicaci\u00f3n y manejo de crisis para instituciones, gobiernos y campa\u00f1as.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- INDICE RAPIDO --><!-- [et_pb_line_break_holder] -->  <nav class=\"sp-index\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <a href=\"#investigacion\">01 Investigaci\u00f3n<\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#consultoria\">02 Consultor\u00eda pol\u00edtica<\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#comunicacion\">03 Comunicaci\u00f3n pol\u00edtica<\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#gestion\">04 Gesti\u00f3n y herramientas<\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#crisis\">05 Manejo de crisis<\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#porque\">\u00bfPor qu\u00e9 POLIS?<\/a><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/nav><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= 01 INVESTIGACI\u00d3N ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-head\" id=\"investigacion\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-pillar-num\">01<\/div><!-- [et_pb_line_break_holder] -->      <h2>Investigaci\u00f3n<\/h2><!-- [et_pb_line_break_holder] -->      <pee>Datos confiables como punto de partida para cualquier decisi\u00f3n pol\u00edtica.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-body\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <!-- Cuantitativo --><!-- [et_pb_line_break_holder] -->      <div class=\"sp-callout\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.8\"><path d=\"M4 20V10M12 20V4M20 20v-7\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->        <div><!-- [et_pb_line_break_holder] -->          <h4>De una encuesta de opini\u00f3n obtenemos, por ejemplo:<\/h4><!-- [et_pb_line_break_holder] -->          <pee>Nuestro producto de investigaci\u00f3n cuantitativa es la encuesta de opini\u00f3n: un mismo instrumento que, seg\u00fan el momento de la campa\u00f1a o la gesti\u00f3n de gobierno, entrega datos distintos \u2014 cuestionario dise\u00f1ado a medida, aplicado a una muestra representativa.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <div class=\"sp-grid3\" style=\"margin-bottom:50px;\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M4 20V10M12 20V4M20 20v-7\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Cuantitativo<\/span><!-- [et_pb_line_break_holder] -->          <h3>L\u00ednea base y tracking<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>L\u00ednea base de campa\u00f1a<\/b>Mide de d\u00f3nde parte el candidato en intenci\u00f3n de voto, imagen y temas de agenda, antes de dise\u00f1ar la estrategia.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Seguimiento (tracking)<\/b>Encuestas repetidas durante la campa\u00f1a para ver si la estrategia mueve la intenci\u00f3n de voto o hay que corregir el rumbo.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M4 20V10M12 20V4M20 20v-7\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Cuantitativo<\/span><!-- [et_pb_line_break_holder] -->          <h3>Flash y boca de urna<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>Encuestas flash<\/b>Mediciones r\u00e1pidas ante un hecho puntual \u2014 un esc\u00e1ndalo, un debate \u2014 que requiere una lectura inmediata.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Boca de urna y evaluaci\u00f3n de gesti\u00f3n<\/b>Proyecci\u00f3n de resultados el d\u00eda de la elecci\u00f3n, y medici\u00f3n de qu\u00e9 tan bien eval\u00faa la ciudadan\u00eda a una autoridad en el cargo.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M9 20L3 17V7l6 3m0 10l6-3m-6 3V10m6 7l6-3V4l-6 3m0 10V7m0 0L9 4\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Trabajo de campo<\/span><!-- [et_pb_line_break_holder] -->          <h3>Ejecuci\u00f3n en territorio<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>Brigadas de territorio<\/b>Entrega casa por casa, con registro fotogr\u00e1fico y mapa de cobertura por supervisor.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Equipo propio<\/b>Ejecutamos directamente el trabajo de campo, sin depender de un tercero contratado a \u00faltimo momento.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <!-- Cualitativo destacado --><!-- [et_pb_line_break_holder] -->      <h3 style=\"font-size:24px;color:var(--ink) !important;margin-bottom:6px;\">Cualitativo \u2014 nuestro producto insignia<\/h3><!-- [et_pb_line_break_holder] -->      <pee style=\"color:var(--gray) !important;font-size:14.5px;margin-bottom:30px;max-width:640px;\">Una encuesta dice CU\u00c1NTOS piensan algo. Los Mapas Mentales de Constructos explican POR QU\u00c9 lo piensan \u2014 identificando las asociaciones que conectan un mensaje con la decisi\u00f3n final.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <div class=\"sp-grid3\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\" style=\"grid-column: span 1;\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M9 18c-4-1-6-4-6-8a6 6 0 0 1 12 0c0 2-1 3-2 4v2a2 2 0 0 1-2 2H9z\"><\/path><path d=\"M9 22h4\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Cualitativo<\/span><!-- [et_pb_line_break_holder] -->          <h3>Mapas Mentales de Constructos<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li>Metodolog\u00eda de nuestros aliados que identifica qu\u00e9 asociaciones conectan un mensaje con la decisi\u00f3n final \u2014 no solo si el mensaje gusta o no.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M2 20c0-3.3 3.1-5.5 7-5.5s7 2.2 7 5.5\"><\/path><circle cx=\"18\" cy=\"9\" r=\"2.3\"><\/circle><path d=\"M15.5 14.2c2.6.3 4.5 1.9 4.5 4.3\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Complementario<\/span><!-- [et_pb_line_break_holder] -->          <h3>Grupos focales<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li>Sesiones guiadas con 8 a 10 personas, elegidas seg\u00fan el perfil que el cliente necesita escuchar.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Complementario<\/span><!-- [et_pb_line_break_holder] -->          <h3>Entrevistas a profundidad<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li>Conversaciones individuales y extensas con l\u00edderes de opini\u00f3n o actores clave.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= 02 CONSULTOR\u00cdA POL\u00cdTICA ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-head\" id=\"consultoria\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-pillar-num\">02<\/div><!-- [et_pb_line_break_holder] -->      <h2>Consultor\u00eda pol\u00edtica<\/h2><!-- [et_pb_line_break_holder] -->      <pee>Direcci\u00f3n estrat\u00e9gica en manos de un equipo con formaci\u00f3n en ciencia pol\u00edtica y gobernanza.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-body\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee style=\"color:var(--gray) !important;font-size:14.5px;margin-bottom:8px;max-width:640px;\">Una estrategia de campa\u00f1a conecta datos, mensaje y territorio en un solo m\u00e9todo \u2014 no es un documento aislado, sino un trabajo conjunto con el cliente en cada etapa.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <div class=\"sp-grid3\" style=\"margin-top:44px;\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z\"><\/path><path d=\"M19 10v2a7 7 0 0 1-14 0v-2M12 19v4\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Debates y vocer\u00eda<\/span><!-- [et_pb_line_break_holder] -->          <h3>Listos para cualquier pregunta<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>Mensaje y discurso<\/b>La \u00abcaja de mensajes\u00bb del candidato, para que cada intervenci\u00f3n p\u00fablica refuerce lo mismo.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Media training<\/b>Simulacros de entrevistas, ruedas de prensa y debates con preguntas dif\u00edciles.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Preparaci\u00f3n ante escenarios de presi\u00f3n<\/b>Argumentos y respuestas preparados con anticipaci\u00f3n para momentos de alta exposici\u00f3n p\u00fablica.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic sp-callout-card\" style=\"grid-column: span 2;\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M12 20h9M16.5 3.5a2.1 2.1 0 0 1 3 3L7 19l-4 1 1-4z\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Planificaci\u00f3n estrat\u00e9gica<\/span><!-- [et_pb_line_break_holder] -->          <h3>Investigaci\u00f3n aplicada a la gesti\u00f3n p\u00fablica<\/h3><!-- [et_pb_line_break_holder] -->          <div class=\"sp-callout\" style=\"margin:14px 0;\"><!-- [et_pb_line_break_holder] -->            <div class=\"sp-icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.8\"><path d=\"M22 10v6M2 10l10-5 10 5-10 5-10-5zm4 2v5c3 3 11 3 14 0v-5\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->            <div><!-- [et_pb_line_break_holder] -->              <h4>Respaldo acad\u00e9mico de POLIS Academia de Formaci\u00f3n Pol\u00edtica<\/h4><!-- [et_pb_line_break_holder] -->              <pee>Nuestro trabajo de consultor\u00eda se apoya en investigaci\u00f3n aplicada y en la red acad\u00e9mica de POLIS Academia \u2014 una base t\u00e9cnica, no solo comunicacional.<\/pee><!-- [et_pb_line_break_holder] -->            <\/div><!-- [et_pb_line_break_holder] -->          <\/div><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>Diagn\u00f3stico de territorio<\/b>Investigamos a profundidad las problem\u00e1ticas sociales, econ\u00f3micas y de gobernanza de cada territorio, como base para cualquier estrategia.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Acompa\u00f1amiento en gesti\u00f3n<\/b>Acompa\u00f1amiento estrat\u00e9gico durante el arranque de una nueva gesti\u00f3n y seguimiento a los compromisos asumidos.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= 03 COMUNICACI\u00d3N POL\u00cdTICA ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-head\" id=\"comunicacion\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-pillar-num\">03<\/div><!-- [et_pb_line_break_holder] -->      <h2>Comunicaci\u00f3n pol\u00edtica<\/h2><!-- [et_pb_line_break_holder] -->      <pee>El mensaje como v\u00ednculo directo entre el liderazgo y la ciudadan\u00eda, en todos los formatos.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-body\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-grid3\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M3 11l18-8-8 18-2-8-8-2z\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Opini\u00f3n p\u00fablica<\/span><!-- [et_pb_line_break_holder] -->          <h3>Saber qu\u00e9 se dice, y d\u00f3nde<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>Gesti\u00f3n de imagen<\/b>Identificamos qu\u00e9 perfil est\u00e1 construyendo el liderazgo y qu\u00e9 temas est\u00e1 posicionando.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Cobertura medi\u00e1tica<\/b>Monitoreo sistem\u00e1tico de medios tradicionales y digitales: qu\u00e9, d\u00f3nde y con qu\u00e9 frecuencia.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Relaciones p\u00fablicas<\/b>Construcci\u00f3n y mantenimiento de la relaci\u00f3n con periodistas y medios.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><circle cx=\"13.5\" cy=\"6.5\" r=\"2\"><\/circle><circle cx=\"17.5\" cy=\"10.5\" r=\"2\"><\/circle><circle cx=\"8.5\" cy=\"7.5\" r=\"2\"><\/circle><circle cx=\"6.5\" cy=\"12.5\" r=\"2\"><\/circle><path d=\"M12 21a9 9 0 0 0 9-9c0-1-1-1-2-1h-2a2 2 0 0 1-2-2V7c0-2-2-3-3-3a9 9 0 0 0 0 17z\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Dise\u00f1o y producci\u00f3n<\/span><!-- [et_pb_line_break_holder] -->          <h3>La imagen tambi\u00e9n es mensaje<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>L\u00ednea gr\u00e1fica de campa\u00f1a<\/b>Identidad visual propia para que todo el material se vea como una sola estrategia.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Producci\u00f3n audiovisual<\/b>Cobertura fotogr\u00e1fica, de video y transmisi\u00f3n en vivo de eventos.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Materiales de campa\u00f1a<\/b>Piezas impresas y digitales listas para redes, prensa y territorio.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M5 9l4-4M15 4l4 4M4 9v6l8 5 8-5V9M4 9l8 5 8-5\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <span class=\"sp-tag\">Redes y contenido<\/span><!-- [et_pb_line_break_holder] -->          <h3>La conversaci\u00f3n, bajo control<\/h3><!-- [et_pb_line_break_holder] -->          <ul><!-- [et_pb_line_break_holder] -->            <li><b>Estrategia digital<\/b>Gesti\u00f3n de contenido en las plataformas donde realmente est\u00e1 cada audiencia.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Calendario editorial<\/b>Planificaci\u00f3n anticipada, sin improvisar d\u00eda a d\u00eda.<\/li><!-- [et_pb_line_break_holder] -->            <li><b>Comunicaci\u00f3n permanente<\/b>Conexi\u00f3n sostenida con la ciudadan\u00eda beneficiaria de programas y obras.<\/li><!-- [et_pb_line_break_holder] -->          <\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= 04 GESTI\u00d3N Y HERRAMIENTAS ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-head\" id=\"gestion\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-pillar-num\">04<\/div><!-- [et_pb_line_break_holder] -->      <h2>Gesti\u00f3n y herramientas<\/h2><!-- [et_pb_line_break_holder] -->      <pee>Herramientas que sostienen la operaci\u00f3n de una campa\u00f1a o de un gobierno por dentro.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-body\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-grid4\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle><path d=\"M19.4 15a1.7 1.7 0 0 0 .3 1.9l.1.1a2 2 0 1 1-2.8 2.8l-.1-.1a1.7 1.7 0 0 0-1.9-.3 1.7 1.7 0 0 0-1 1.5V21a2 2 0 1 1-4 0v-.1a1.7 1.7 0 0 0-1-1.6 1.7 1.7 0 0 0-1.9.3l-.1.1a2 2 0 1 1-2.8-2.8l.1-.1a1.7 1.7 0 0 0 .3-1.9 1.7 1.7 0 0 0-1.5-1H3a2 2 0 1 1 0-4h.1a1.7 1.7 0 0 0 1.6-1 1.7 1.7 0 0 0-.3-1.9l-.1-.1a2 2 0 1 1 2.8-2.8l.1.1a1.7 1.7 0 0 0 1.9.3H9a1.7 1.7 0 0 0 1-1.5V3a2 2 0 1 1 4 0v.1a1.7 1.7 0 0 0 1 1.5 1.7 1.7 0 0 0 1.9-.3l.1-.1a2 2 0 1 1 2.8 2.8l-.1.1a1.7 1.7 0 0 0-.3 1.9V9a1.7 1.7 0 0 0 1.5 1H21a2 2 0 1 1 0 4h-.1a1.7 1.7 0 0 0-1.5 1z\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <h3 style=\"font-size:16px;\">Software y automatizaci\u00f3n<\/h3><!-- [et_pb_line_break_holder] -->          <ul><li>Herramientas a medida para automatizar procesos que hoy se hacen a mano.<\/li><\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><ellipse cx=\"12\" cy=\"5\" rx=\"8\" ry=\"3\"><\/ellipse><path d=\"M4 5v14c0 1.7 3.6 3 8 3s8-1.3 8-3V5M4 12c0 1.7 3.6 3 8 3s8-1.3 8-3\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <h3 style=\"font-size:16px;\">Bases de datos<\/h3><!-- [et_pb_line_break_holder] -->          <ul><li>Depuraci\u00f3n y actualizaci\u00f3n para que la informaci\u00f3n est\u00e9 completa y al d\u00eda.<\/li><\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><circle cx=\"8\" cy=\"9\" r=\"5\"><\/circle><circle cx=\"16\" cy=\"15\" r=\"5\"><\/circle><path d=\"M6 8h1M10 8h1M6.5 12a4 4 0 0 0 3 0M14 14h1M18 14h1M14.5 18a4 4 0 0 0 3 0\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <h3 style=\"font-size:16px;\">Improtraining<\/h3><!-- [et_pb_line_break_holder] -->          <ul><li>Improvisaci\u00f3n teatral aplicada a la respuesta espont\u00e1nea ante preguntas inesperadas.<\/li><\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-topic\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#A8E44D\" stroke-width=\"1.8\"><path d=\"M4 20V10M12 20V4M20 20v-7\"><\/path><\/svg><\/div><!-- [et_pb_line_break_holder] -->          <h3 style=\"font-size:16px;\">Cursos y talleres<\/h3><!-- [et_pb_line_break_holder] -->          <ul><li>Capacitaci\u00f3n institucional en comunicaci\u00f3n de gobierno y gesti\u00f3n de opini\u00f3n p\u00fablica.<\/li><\/ul><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= 05 MANEJO DE CRISIS ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-head\" id=\"crisis\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-pillar-num\">05<\/div><!-- [et_pb_line_break_holder] -->      <h2>Manejo de crisis<\/h2><!-- [et_pb_line_break_holder] -->      <pee>Protocolos claros para minimizar el impacto en la percepci\u00f3n p\u00fablica, en cuatro etapas conectadas.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] -->  <section class=\"sp-pillar-body\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <div class=\"sp-flow\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-flow-step\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-flow-num\">1<\/div><!-- [et_pb_line_break_holder] -->          <div><!-- [et_pb_line_break_holder] -->            <h4>Preparaci\u00f3n previa<\/h4><!-- [et_pb_line_break_holder] -->            <pee>Simulacros y media training orientados a escenarios de emergencia.<\/pee><!-- [et_pb_line_break_holder] -->          <\/div><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-flow-step\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-flow-num\">2<\/div><!-- [et_pb_line_break_holder] -->          <div><!-- [et_pb_line_break_holder] -->            <h4>Protocolo y vocer\u00eda<\/h4><!-- [et_pb_line_break_holder] -->            <pee>Mensajes claros y voceros autorizados durante la crisis.<\/pee><!-- [et_pb_line_break_holder] -->          <\/div><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-flow-step\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-flow-num\">3<\/div><!-- [et_pb_line_break_holder] -->          <div><!-- [et_pb_line_break_holder] -->            <h4>Acompa\u00f1amiento en tiempo real<\/h4><!-- [et_pb_line_break_holder] -->            <pee>Asesor\u00eda directa mientras se desarrolla la situaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->          <\/div><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-flow-step\"><!-- [et_pb_line_break_holder] -->          <div class=\"sp-flow-num\">4<\/div><!-- [et_pb_line_break_holder] -->          <div><!-- [et_pb_line_break_holder] -->            <h4>An\u00e1lisis y recuperaci\u00f3n<\/h4><!-- [et_pb_line_break_holder] -->            <pee>Evaluaci\u00f3n de impacto y estrategia de recuperaci\u00f3n de imagen.<\/pee><!-- [et_pb_line_break_holder] -->          <\/div><!-- [et_pb_line_break_holder] -->        <\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= \u00bfPOR QU\u00c9 POLIS? ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-section sp-compare\" id=\"porque\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <h2 style=\"font-size:30px;color:var(--ink) !important;margin-bottom:8px;\">\u00bfPor qu\u00e9 POLIS?<\/h2><!-- [et_pb_line_break_holder] -->      <pee style=\"color:var(--purple) !important;font-weight:600;margin-bottom:36px;\">Cuatro diferencias concretas frente a una consultora tradicional.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <div class=\"sp-compare-head\"><span>&nbsp;<\/span><span>Otras consultoras<\/span><span>POLIS<\/span><\/div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <div class=\"sp-row\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-label\">Direcci\u00f3n<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-other\">Un ejecutor que aplica lo que se le pide<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-us\">Direcci\u00f3n estrat\u00e9gica en manos de un equipo propio, no delegada a un tercero<\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->      <div class=\"sp-row\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-label\">Respaldo<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-other\">Solo la experiencia comercial de la consultora<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-us\">Cada proyecto se apoya en investigaci\u00f3n aplicada y en la red acad\u00e9mica de POLIS Academia de Formaci\u00f3n Pol\u00edtica<\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->      <div class=\"sp-row\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-label\">Trayectoria<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-other\">Un equipo del que no se conoce el historial<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-us\">Un equipo con 16+ a\u00f1os de experiencia combinada y 2.000+ proyectos entregados<\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->      <div class=\"sp-row\"><!-- [et_pb_line_break_holder] -->        <div class=\"sp-label\">Destino de la utilidad<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-other\">Las utilidades quedan solo en el negocio<\/div><!-- [et_pb_line_break_holder] -->        <div class=\"sp-us\">Una parte financia becas y formaci\u00f3n de nuevos liderazgos pol\u00edticos<\/div><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- ================= CTA FINAL ================= --><!-- [et_pb_line_break_holder] -->  <section class=\"sp-cta\"><!-- [et_pb_line_break_holder] -->    <div class=\"sp-container\"><!-- [et_pb_line_break_holder] -->      <h2>Hablemos.<\/h2><!-- [et_pb_line_break_holder] -->      <pee>Escr\u00edbenos para conocer m\u00e1s sobre investigaci\u00f3n, consultor\u00eda pol\u00edtica y comunicaci\u00f3n para tu instituci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->      <div class=\"sp-btn-row\"><!-- [et_pb_line_break_holder] -->        <a href=\"\/contacto\/\" class=\"sp-btn sp-btn-primary\">Ir a Contacto \u2192<\/a><!-- [et_pb_line_break_holder] -->        <a href=\"\/centro-de-investigacion\/\" class=\"sp-btn sp-btn-outline\">\u2190 Volver al Centro de Investigaci\u00f3n<\/a><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/section><!-- 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